Friday 29 January 2010

Ayurveda, Homeopathy witness impressive growth in India - 400,000 registered homeopaths, and rising!!

While Homeopathy in the UK experiences intensifying high-profile and irrational attacks from "Sceptics" espousing fundamentalist "Science" as their religion, the use of Homeopathy, Naturopathy and Ayurveda climbs rapidly in India.

NEW DELHI: With the rise in health problems under the category of lifestyle diseases, the alternate systems of medicines like Ayurveda, Homeopathy have witnessed impressive growth over the years with time-tested methodologies and marketing techniques.

India's expertise in traditional treatments such as Homeopathy, Naturopathy, Ayurveda and Unani are becoming increasingly popular as these have no side effects, according to industry chambers.

"The demand for Ayurvedic medicines has increased in the last five years to more than Rs 3,000 crore, as they have started marketing their products in a better manner and also conducted scientific trials to prove the permanent cure of some diseases" says Anoop Misra, Department of Diabetes and Metabolism, Fortis Group of Hospitals.

However, he adds, there is no alternative to Allopathy as far as emergency and cardiac medicines are concerned.

According to the World Health Organization, more than one billion people use herbal medicines and in India more than 65 percent people living in the rural areas use Ayurveda and medical plants to meet their primary health care needs.

India has over 75 lakh qualified doctors, who according to Assocham, charge 'reasonable professional fees'.

There are over 400,000 registered homeopaths in the country currently, with approximately 13,000 more being added every year.

Amrit Kalsi, Senior Medical Officer, Delhi Government, says, "The demand for Homeopathic and Ayurvedic medicines has increased in the last few years and to cure chronic ailments such as respiratory diseases, fevers, skin diseases, viral infections, asthma and allergic disorders, people are choosing the traditional way of treatment before allopathic."

There were 28 homoeopathic dispensaries in Delhi in 1978 and the number now has gone up to 78. The number of patients taking homeopathic medicines has increased from around 800,000 patients in 1997 to 13,62,174 patients in 2006, she adds.

"Ayurveda is certainly gaining ground. People suffering from acute or chronic ailments, either go for strong pills or Ayurveda. For a disease like cancer, after some of point of time, people lose hope and then go for options like Ayurveda or homeopathy," Misra says.

An industry report say that by 2010, domestic homeopathy market is expected to more than double and touch the Rs 26 billion (Rs 2600 crore) size. It would continue to grow at between 25-30 per cent against 13-15 per cent of pharmaceuticals industry as users of homeopathy are multiplying not only in India but also throughout the world.

"The demand for Ayurvedic medicine has also gradually improved for the rising number of lifestyle diseases like stress, migraine, asthma, obesity. But in cases like surgeries or emergency operations, there is no alternative," says Misra.

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